![]() ![]() Additional configuration options may be possible depending on your use case. ![]() If you'd like to discuss watching sessions across multiple domains in more detail, please contact us. While watching your clip, you’ll see a “break” in the timeline that indicates where each matching event occurred as the clip transitions from one session to the other. Your search must contain criteria that match events that occur on both domains. ![]() When you search for events that tie the two sessions together, FullStory will concatenate your separate sessions into a single clip during playback. As a reminder, you can not track anonymous users across domains, but you can track identified users across domains. This UID will be used to string the sessions together later. Then, use FS.identify on both sites to pass along a unique user id (UID) for the session. To do so, make sure your FullStory data capture snippet is present on and. and ), FullStory will capture activities as separate sessions by default however, you can string various sessions from different domains into one Clip with s ome configuration. and įor domains that are not related (i.e. Watching sessions from unrelated domains, i.e. A list of public suffixes can be found here. In these cases, the subdomain of the public suffix will be used to group sessions together. However, there are some sites which allow public hosting of content by multiple companies/individuals, for example Github pages with a domain of github.io. Digital competition is more intense than ever: Rebranding can give companies a competitive advantage-one that not only serves as a moat around their brand and a force multiplier for their marketing efforts, but is also an appreciating asset on their balance sheet.įorbes Business Council is the foremost growth and networking organization for business owners and leaders.Note: In most cases, FullStory will use the TLD+1 (top level domain + 1) to join sessions together. Great names help ensure that your brand is top-of-mind and credible, thus reducing your marketing spend. I've found this efficient and elegant process can shorten the branding process from months to weeks. Lastly, qualitatively and quantitatively test the surviving candidates (don't guess-test!), helping to ensure that you rocket out of the gate with the right name that resonates with your target market from day one. Then craft meaningful origin stories that resonate with the service offering and needs of the target audience. com domains matching both strategy and budget. Once a short list has been identified, consider the naming candidates that have available. If you do decide to go it alone, make sure that you use a reputable escrow service when finalizing any agreed-upon domain name transaction. (Disclosure: My company helps with this.) Look for a brokerage that is well versed in sourcing, negotiating and acquiring domain names. Look for a word or words that have positive-to-neutral meanings.Īs premium domain names can be difficult to source and legacy domain name owners can be notoriously difficult to track down, you may want to consider engaging a reputable domain name brokerage. Ideally, three to eight characters in length.Ĥ. One word in the English dictionary two words as a backup plan.Ģ. When considering prospective domain names, prioritize the following:ġ. By conducting these types of research, you can gain valuable insights into the strength, or weakness, of your brand's name and position in the market and make informed decisions on whether or not to invest in a rebrand. This approach measures how well your brand is recognized when consumers are given specific prompts or cues.īoth are useful tools for understanding your brand's recognition and recall among consumers. For example, a question could be, "Which of the following luxury watch brands have you heard of?” This would be followed by a list of luxury watch brands. On the other hand, aided brand awareness studies provide prompts or cues to help consumers remember brands. For instance, a question could be, "What luxury watch brands can you think of?" This approach provides valuable insights into how well your brand is known and how easily it comes to mind for consumers, without any external influence. Unaided brand awareness studies ask consumers to recall and name brands in a specific category without any prompts or cues. To accurately measure how well your brand is recognized and remembered by consumers, there are two main types of research methods: aided and unaided brand awareness studies. Brand awareness is a crucial metric for any business looking to succeed in today's competitive market.
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